At Catalyst by Wellstar, we set out to rethink everything that needs rethinking: how health systems innovate, how startups connect with care providers, and how we tell the stories that move healthcare forward. To drive bold change, we needed a brand as fearless as our mission.
Under the creative leadership of Cecilia Castro, AVP of Brand & Marketing at Wellstar Health System and Head of Brand at Catalyst, that vision came to life. Cecilia spearheaded the Catalyst brand, shaping an identity that reflects our spirit of disruption, collaboration, and human-centered innovation.
That’s why it’s especially meaningful that Cecilia was recently named one of Chief Marketer’s Top Women in Marketing in the Disruptor category: a recognition honoring the most impactful brand marketers, agencies, and partners driving innovation across industries. From visionary leaders to data mavens and creative storytellers, this year’s honorees are breaking barriers and setting new standards in both B2B and B2C marketing.
Earlier this year, Cecilia was also a finalist for Atlanta Marketer of the Year by the AMA Atlanta, continuing to demonstrate the level of talent and vision that fuels Catalyst’s bold approach.
At Catalyst, disruption isn’t just what we do. It’s how we think, how we create, and how we show up. Cecilia’s recognition is a reflection of that collective energy, and a reminder that innovation involves storytelling that dares to stand out.
